EEE 600: Social Entrepreneurship
Whitman School of Management, Syracuse University
Spring 2008
Mondays, 7-9:45pm, SOM rm. 303
Professor: Arthur Brooks
314 Eggers Hall
(315) 443-3719
Course web page: http://faculty.maxwell.syr.edu/acbrooks/Pages/Courses.htm
Course description
The U.S. and world economies have become increasing entrepreneurial, with greater percentages of wealth than ever before residing in new ventures. Economic growth depends less and less on older firms and more and more on the agile start-up companies that meet the economy’s needs in real time. The same principle applies in the social sector, even if social opportunities are not reflected as clearly in countries’ economic growth. Entrepreneurial skill and energy can be brought to bear on social problems and unmet needs, transforming them into authentic opportunities to create social value.
Unfortunately, professional training for social entrepreneurs has not kept pace with these opportunities. Most courses on entrepreneurship offer relatively little help for people who seek to establish and lead ventures outside the commercial realm. Meanwhile, nonprofit management classes are usually divorced from the growing scholarly field of entrepreneurship.
A new generation of social entrepreneurs needs to be able to avail itself of the latest thinking in entrepreneurship, but in a way that expands beyond traditional commercial frontiers. Social entrepreneurs need to understand the similarities of what they do with the orientation and activities of for-profit entrepreneurs. However, they also face unique issues of measuring social benefit, acquiring donated resources, and knowing what “success” means in a nonprofit environment. This class will bring together the established principles of entrepreneurship with nonprofit and public management tools.
Course materials
Course reader, available at the Campus Copy Center (Marshall Street Mall). This includes individual articles, plus the proof chapters for Brooks, Arthur C. (2008). Social Entrepreneurship: A Modern Approach to Social Value Creation. Prentice-Hall.
Grading basis
Group case presentation: 15 points
Article summary 1: 15 points
Article summary 2: 15 points
Business plan: 30 points
Business plan presentation: 15 points
Class participation: 10 points
Group cases are based on the case studies at the end of the text chapters. Three groups of students will present one case each, on the schedule below. Groups and presentation order are determined by lottery. Each group will receive a copy of a case dossier of background material two weeks before the presentation. The case is presented in powerpoint and the group will lead the class discussion. Please send me the group’s powerpoint at least four days before your presentation.
Article summaries are management memos based on the non-text readings in the Course Reader. They are due one week after the reading is assigned. See class web page for more details.
Business plans are the design for an original social enterprise idea. We will have lecture and discussion on business plans, and there are several samples in the course reader. The business plan is due on the day you present your plan (near the end of the class). The business plan presentations are 5-8 minutes each, in powerpoint. Please send me your powerpoint at least four days before your presentation day.
Class participation starts with attendance—missing classes is usually the biggest problem in this part of the grade. It also depends on actively adding to class discussions and lectures, and responsible participation in small group work.
Schedule
January 14.
Lecture: Introduction to social entrepreneurship
Class activity: Social enterprises and established nonprofits competing in hurricane relief
Readings: Brooks chapter 1, dossier for text case “Children for Children Foundation” (chapter 3). I will distribute this dossier.
Case teams set
January 21. NO CLASS (MLK holiday)
January 28.
Lecture: Ideas, business models, and business plans
Class activity: Text case “Children for Children Foundation”
Readings: Brooks chapters 2-4, sample business plans
February 4.
Lecture: Earned income
Class activity: Guest speaker: Bruce Kingma, Associate Provost for Innovation and Entrepreneurship, Syracuse University, 8:30
Readings: Brooks chapter 6, article “Developing viable earned income strategies”
February 11.
Lecture: Philanthropy and government funding
Class activity: Student-presented case, “Artists for Humanity” (text chapter 6)
Team 1. Background on organization; Question 1
Hall,
Kristie Anne, kahall04@syr.edu
Ramanamandimby,
Mialy, mialy.ramanamandimby@recs.com
Defosse,
Michael, mjdefoss@syr.edu
Adriazola
Delgado, Claudia, caadriaz@syr.edu
Tedesco, Julia Carol, jctedesc@syr.edu
Team 2. Question 2; big lessons for other social enterprises
Noto,
Kara Ann, knoto@syr.edu
St
Clair, Catherine Noel, cnstclai@syr.edu
Miller,
Bridget Marie, bmmill04@syr.edu
Correll,
Alexandra Leigh, alcorrel@syr.edu
Wan, Sarah May, smwan@syr.edu
Readings: Brooks chapter 7, article “Foundations and Corporate Philanthropy”
Business plan teams set
February 18.
Lecture: Fundraising and marketing social enterprises
Class activity: Student-presented case, “Social Venture Partners” (text chapter 7)
Team 3. Background on organization; Question 1
Puaschunder,
Julia M, jmpuasch@syr.edu
Binoy,
Parvathy, pbinoy@syr.edu
Nickel,
Ashley Marie, amnickel@syr.edu
Zai,
Pamela Ching, pczai@syr.edu
Hansen,
Keoki, kihansen@syr.edu
Team 4. Questions 2 and 3; big lessons for other social enterprises
Jeune,
Charly, cjeune@syr.edu
Keo,
Kalyan, kkeo@syr.edu
Berlan,
David Gregory, dgberlan@syr.edu
Keltz,
Colleen ann, cakeltz@syr.edu
Wilson,
Joscelyne Yvonne, jywilson@syr.edu
Readings: Brooks chapter 8, article “Designing and Managing the Fundraising Program”
February 25.
Guest speaker: Robert Chambers, founder of Bonnie CLAC, via videocon from Indiana University
Lecture deferred
Class activity: Student-presented case, “Syracuse Symphony Orchestra” (text chapter 8)
Team 5. Background on organization; Question 1
Vock,
Casey Ryan, crvock@syr.edu
Hajji,
Ghassane, ghajji@syr.edu
Lubicky,
John Jason, jjlubick@syr.edu
Singh,
Ashish Kumar, aksing05@syr.edu
Singh,
Valsa Raman Nair, vrsing01@syr.edu
Team 6. Questions 2 and 3; big lessons for other social enterprises
Breheny,
Daniel T, dbreheny@syr.edu
Mertes,
Kelsey Elaine, kemertes@syr.edu
Sullivan,
Caeli E, cesull01@syr.edu
Moody,
Gretta Ashley, gamoody@syr.edu
King,
Kinyatta Christian, kcking@syr.edu
Penzo,
Gustavo Andres, gapenzo@syr.edu
March 3.
Lecture: Measuring social value
Class activity: 7:15pm, Guest speaker: Nancy Cantor, Chancellor, Syracuse University
Readings: Brooks chapter 5, article “Exploring Structure-Effectiveness Relationships in Nonprofit Arts Organizations”
Business plan 1-page
outlines due
March 10. NO CLASS (spring break)
March 17.
Lecture: Socially-entrepreneurial leadership
Class activity: Student-presented case, “Insight Argentina” (text chapter 5)
Team 7. Background on organization; Question 1
Krasovsky,
Kostyantyn, kkrasovs@syr.edu
Gneiting,
Uwe, ugneitin@syr.edu
Rosenberg,
Alanna Esther, aerose01@syr.edu
Sprinkle,
Kelly Norman, knsprink@syr.edu
Lee,
Christian Anthony, calee04@syr.edu
Team 8. Question 2; big lessons for other social enterprises
Hollmann,
Diana, dhollman@syr.edu
Plazolles
Portugal, Armando, aplazoll@syr.edu
Cordova,
Myriam Carmen, mccordov@syr.edu
Liu,
Xiaoping, xliu15@syr.edu
Sutherland,
Kevin Lawrence, klsuther@syr.edu
Readings: article “Leadership that Gets Results,” article “Executive Leadership," Brooks chapter 9, article “The Question of Scale”
March 24.
Lecture: Politics and public policy
Class activity: TBA, Class activity or guest speaker
Readings: Article “The Myth of Privatization,” article “Bowling Alone”
March 31. International social entrepreneurship
Guest lecturer: Steven Lux
April 7.
Lecture: Human resources for social enterprises
Class activity: 8:45pm, Guest speaker: Ginny Donohue, Founder and Executive Director, On Point for College
Readings: article “Are They Here for the Long Haul?” article “Human Resource Management”
April 14.
Student business plan presentations
Team 1
Lee,Christian
Anthony
Tedesco,Julia
Carol
Team 2
Hansen,Keoki
Sprinkle,Kelly
Team 3
Hall,Kristie
Anne
Defosse,Michael
Team 4
Ramanamandimby,Mialy
Miller,Bridget
Marie
Berlan,David
Team 5
Rosenberg,Alanna
Wan,Sarah
Team 6
Noto,Kara
St Clair,Catherine
Team 7
Nickel,Ashley
Zai,Pamela Ching
Team 8
Lubicky,John
Keltz,Colleen
Team 9
Hajji,Ghassane
Wilson,Joscelyne
Team 10
Penzo,Gustavo
Breheny,Daniel
April 18. SPECIAL CLASS INSTEAD OF APRIL 21.
Bantle Symposium: Free Enterprise and Its Discontents
Maxwell School, Public Events Room
April 28.
Student business plan presentations
Team 11
Cordova,Myriam
Plazolles
Portugal,Armando
Krasovsky,Kostyantyn
Team 12
Singh,Ashish
Singh,Valsa
Team 13
Gneiting,Uwe
Binoy,Parvathy
Team 14
Mertes,Kelsey
Moody,Gretta
Team 15
Hollmann,Diana
Adriazola
Delgado,Claudia
Team 16
Sullivan,Caeli
Vock,Casey
Team 17
King,Kinyatta
Jeune,Charly
Team 18
Keo,Kalyan
Liu,Xiaoping
Team 19
Sutherland,Kevin
Correll,Alexandra
Team 20
Puaschunder,Julia