EEE 600: Social Entrepreneurship

Whitman School of Management, Syracuse University

Spring 2008

Mondays, 7-9:45pm, SOM rm. 303


Professor: Arthur Brooks

314 Eggers Hall

(315) 443-3719

Course web page:


Course description


The U.S. and world economies have become increasing entrepreneurial, with greater percentages of wealth than ever before residing in new ventures. Economic growth depends less and less on older firms and more and more on the agile start-up companies that meet the economy’s needs in real time. The same principle applies in the social sector, even if social opportunities are not reflected as clearly in countries’ economic growth. Entrepreneurial skill and energy can be brought to bear on social problems and unmet needs, transforming them into authentic opportunities to create social value.


Unfortunately, professional training for social entrepreneurs has not kept pace with these opportunities. Most courses on entrepreneurship offer relatively little help for people who seek to establish and lead ventures outside the commercial realm. Meanwhile, nonprofit management classes are usually divorced from the growing scholarly field of entrepreneurship.


A new generation of social entrepreneurs needs to be able to avail itself of the latest thinking in entrepreneurship, but in a way that expands beyond traditional commercial frontiers. Social entrepreneurs need to understand the similarities of what they do with the orientation and activities of for-profit entrepreneurs. However, they also face unique issues of measuring social benefit, acquiring donated resources, and knowing what “success” means in a nonprofit environment. This class will bring together the established principles of entrepreneurship with nonprofit and public management tools.


Course materials


Course reader, available at the Campus Copy Center (Marshall Street Mall). This includes individual articles, plus the proof chapters for Brooks, Arthur C. (2008). Social Entrepreneurship: A Modern Approach to Social Value Creation. Prentice-Hall.


Grading basis

Group case presentation: 15 points

Article summary 1: 15 points

Article summary 2: 15 points

Business plan: 30 points

Business plan presentation: 15 points

Class participation: 10 points


Group cases are based on the case studies at the end of the text chapters. Three groups of students will present one case each, on the schedule below. Groups and presentation order are determined by lottery. Each group will receive a copy of a case dossier of background material two weeks before the presentation. The case is presented in powerpoint and the group will lead the class discussion. Please send me the group’s powerpoint at least four days before your presentation.


Article summaries are management memos based on the non-text readings in the Course Reader. They are due one week after the reading is assigned. See class web page for more details.


Business plans are the design for an original social enterprise idea. We will have lecture and discussion on business plans, and there are several samples in the course reader. The business plan is due on the day you present your plan (near the end of the class). The business plan presentations are 5-8 minutes each, in powerpoint. Please send me your powerpoint at least four days before your presentation day.


Class participation starts with attendance—missing classes is usually the biggest problem in this part of the grade. It also depends on actively adding to class discussions and lectures, and responsible participation in small group work.




January 14.

            Lecture: Introduction to social entrepreneurship

Class activity: Social enterprises and established nonprofits competing in hurricane relief

Readings: Brooks chapter 1, dossier for text case “Children for Children Foundation” (chapter 3). I will distribute this dossier.

                        Case teams set


January 21. NO CLASS (MLK holiday)


January 28.

            Lecture: Ideas, business models, and business plans

            Class activity: Text case “Children for Children Foundation”

            Readings: Brooks chapters 2-4, sample business plans


February 4.

            Lecture: Earned income

Class activity: Guest speaker: Bruce Kingma, Associate Provost for Innovation and Entrepreneurship, Syracuse University, 8:30

            Readings: Brooks chapter 6, article “Developing viable earned income strategies”


February 11.

            Lecture:  Philanthropy and government funding

            Class activity: Student-presented case, “Artists for Humanity” (text chapter 6)

                        Team 1. Background on organization; Question 1

Hall, Kristie Anne,

Ramanamandimby, Mialy,

Defosse, Michael,

Adriazola Delgado, Claudia,

Tedesco, Julia Carol,

                        Team 2. Question 2; big lessons for other social enterprises

Noto, Kara Ann,

St Clair, Catherine Noel,

Miller, Bridget Marie,

Correll, Alexandra Leigh,

Wan, Sarah May,

Readings: Brooks chapter 7, article “Foundations and Corporate Philanthropy”

                        Business plan teams set


February 18.

            Lecture: Fundraising and marketing social enterprises

Class activity: Student-presented case, “Social Venture Partners” (text chapter 7)

                        Team 3. Background on organization; Question 1

Puaschunder, Julia M,

Binoy, Parvathy,

Nickel, Ashley Marie,

Zai, Pamela Ching,

Hansen, Keoki,

                        Team 4. Questions 2 and 3; big lessons for other social enterprises

Jeune, Charly,

Keo, Kalyan,

Berlan, David Gregory,

Keltz, Colleen ann,

Wilson, Joscelyne Yvonne,

Readings: Brooks chapter 8, article “Designing and Managing the Fundraising Program”


February 25.

Guest speaker: Robert Chambers, founder of Bonnie CLAC, via videocon from Indiana University

Lecture deferred

Class activity: Student-presented case, “Syracuse Symphony Orchestra” (text chapter 8)

                        Team 5. Background on organization; Question 1

Vock, Casey Ryan,

Hajji, Ghassane,

Lubicky, John Jason,

Singh, Ashish Kumar,

Singh, Valsa Raman Nair,

                        Team 6. Questions 2 and 3; big lessons for other social enterprises

Breheny, Daniel T,

Mertes, Kelsey Elaine,

Sullivan, Caeli E,

Moody, Gretta Ashley,

King, Kinyatta Christian,

Penzo, Gustavo Andres,


March 3.

             Lecture: Measuring social value

            Class activity: 7:15pm, Guest speaker: Nancy Cantor, Chancellor, Syracuse University     

            Readings: Brooks chapter 5, article “Exploring Structure-Effectiveness Relationships in Nonprofit Arts Organizations”

                        Business plan 1-page outlines due



March 10. NO CLASS (spring break)


March 17.

            Lecture: Socially-entrepreneurial leadership

            Class activity: Student-presented case, “Insight Argentina” (text chapter 5)

                        Team 7. Background on organization; Question 1

Krasovsky, Kostyantyn,

Gneiting, Uwe,

Rosenberg, Alanna Esther,

Sprinkle, Kelly Norman,

Lee, Christian Anthony,

Team 8. Question 2; big lessons for other social enterprises

Hollmann, Diana,

Plazolles Portugal, Armando,

Cordova, Myriam Carmen,

Liu, Xiaoping,

Sutherland, Kevin Lawrence,

            Readings: article “Leadership that Gets Results,” article “Executive Leadership," Brooks chapter 9, article “The Question of Scale”


March 24.

            Lecture: Politics and public policy

            Class activity: TBA, Class activity or guest speaker

            Readings: Article “The Myth of Privatization,” article “Bowling Alone”


March 31. International social entrepreneurship

            Guest lecturer: Steven Lux


April 7.

            Lecture: Human resources for social enterprises

            Class activity: 8:45pm, Guest speaker: Ginny Donohue, Founder and Executive Director, On Point for College

            Readings: article “Are They Here for the Long Haul?” article “Human Resource Management”


April 14.

            Student business plan presentations

Team 1

                Lee,Christian Anthony

                Tedesco,Julia Carol

Team 2



Team 3

                Hall,Kristie Anne


Team 4


                Miller,Bridget Marie


Team 5



Team 6


                St Clair,Catherine

Team 7


                Zai,Pamela Ching

Team 8



Team 9



Team 10





            Bantle Symposium: Free Enterprise and Its Discontents

            Maxwell School, Public Events Room


April 28.

            Student business plan presentations

Team 11


                Plazolles Portugal,Armando


Team 12



Team 13



Team 14



Team 15


                Adriazola Delgado,Claudia

Team 16



Team 17



Team 18



Team 19



Team 20