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<body lang=3DEN-US style=3D'tab-interval:.5in'>

<div class=3DSection1>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>McPeak<o:p></o:p></sp=
an></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Lecture 13<o:p></o:p>=
</span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>PPA 723-F03<o:p></o:p=
></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<p class=3DMsoNormal><span class=3DGramE><span style=3D'font-size:18.0pt'>P=
ublic
Goods.</span></span><span style=3D'font-size:18.0pt'><o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Go back to the idea o=
f goods
being categorized by:<span style=3D'mso-spacerun:yes'>&nbsp; </span>rivalry=
 and
exclusion.<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<table class=3DMsoTableGrid border=3D1 cellspacing=3D0 cellpadding=3D0
 style=3D'border-collapse:collapse;border:none;mso-border-alt:solid windowt=
ext .5pt;
 mso-yfti-tbllook:480;mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-border-inside=
h:
 .5pt solid windowtext;mso-border-insidev:.5pt solid windowtext'>
 <tr style=3D'mso-yfti-irow:0;mso-yfti-firstrow:yes'>
  <td width=3D197 valign=3Dtop style=3D'width:2.05in;border:solid windowtex=
t 1.0pt;
  mso-border-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></=
span></p>
  </td>
  <td width=3D197 valign=3Dtop style=3D'width:2.05in;border:solid windowtex=
t 1.0pt;
  border-left:none;mso-border-left-alt:solid windowtext .5pt;mso-border-alt:
  solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Exclusion<o:p></o:p=
></span></p>
  </td>
  <td width=3D197 valign=3Dtop style=3D'width:2.05in;border:solid windowtex=
t 1.0pt;
  border-left:none;mso-border-left-alt:solid windowtext .5pt;mso-border-alt:
  solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'>No Exclusion<o:p></=
o:p></span></p>
  </td>
 </tr>
 <tr style=3D'mso-yfti-irow:1'>
  <td width=3D197 valign=3Dtop style=3D'width:2.05in;border:solid windowtex=
t 1.0pt;
  border-top:none;mso-border-top-alt:solid windowtext .5pt;mso-border-alt:s=
olid windowtext .5pt;
  padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Rivalry<o:p></o:p><=
/span></p>
  </td>
  <td width=3D197 valign=3Dtop style=3D'width:2.05in;border-top:none;border=
-left:
  none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1=
.0pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid window=
text .5pt;
  mso-border-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Private Good<o:p></=
o:p></span></p>
  </td>
  <td width=3D197 valign=3Dtop style=3D'width:2.05in;border-top:none;border=
-left:
  none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1=
.0pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid window=
text .5pt;
  mso-border-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Open Access<o:p></o=
:p></span></p>
  </td>
 </tr>
 <tr style=3D'mso-yfti-irow:2;mso-yfti-lastrow:yes'>
  <td width=3D197 valign=3Dtop style=3D'width:2.05in;border:solid windowtex=
t 1.0pt;
  border-top:none;mso-border-top-alt:solid windowtext .5pt;mso-border-alt:s=
olid windowtext .5pt;
  padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'>No Rivalry<o:p></o:=
p></span></p>
  </td>
  <td width=3D197 valign=3Dtop style=3D'width:2.05in;border-top:none;border=
-left:
  none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1=
.0pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid window=
text .5pt;
  mso-border-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Club Good<o:p></o:p=
></span></p>
  </td>
  <td width=3D197 valign=3Dtop style=3D'width:2.05in;border-top:none;border=
-left:
  none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1=
.0pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid window=
text .5pt;
  mso-border-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Public Good<o:p></o=
:p></span></p>
  </td>
 </tr>
</table>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Private good &#8211; =
candy
bar.<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Open access good &#82=
11; fish
in the ocean.<o:p></o:p></span></p>

<p class=3DMsoNormal><span class=3DGramE><span style=3D'font-size:18.0pt'>C=
lub good
&#8211; concert, movie, country club.</span></span><span style=3D'font-size=
:18.0pt'><o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Public good - national
defense, clean air, <span class=3DGramE>city park</span>.<o:p></o:p></span>=
</p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>A commodity or servic=
e for
which the consumption by one person does not preclude others from consuming=
 the
commodity or service, and for which it is not feasible to exclude any one
individual from access to this commodity or service.<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Provision of a public=
 good
creates positive externalities.<span style=3D'mso-spacerun:yes'>&nbsp; </sp=
an>The
value of the benefits is not reflected in a market.<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<span style=3D'font-size:18.0pt;font-family:"Times New Roman";mso-fareast-f=
ont-family:
"Times New Roman";mso-ansi-language:EN-US;mso-fareast-language:EN-US;
mso-bidi-language:AR-SA'><br clear=3Dall style=3D'page-break-before:always'>
</span>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>It does help some to =
think
through the supply and demand for a public good.<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>The social demand cur=
ve for a
public good is derived by the vertical summation of the individual
consumers&#8217; willingness to pay for the good in question for all consum=
ers.<span
style=3D'mso-spacerun:yes'>&nbsp; </span><o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Recall that a private=
 good
had the horizontal summation for each consumer.<span
style=3D'mso-spacerun:yes'>&nbsp; </span><o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>For a price of $2, I =
want 3
Whoppers, you want 1, a total of 4 <span class=3DGramE>is</span> demanded.<=
span
style=3D'mso-spacerun:yes'>&nbsp; </span>You and I are the only people, and=
 if
one of us consumes it, the other can not.<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Now consider a public=
 good.<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>The free rider proble=
m leads
to <span class=3DSpellE>underprovision</span> of public goods.<o:p></o:p></=
span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>There is an incentive=
 to benefit
from a positive externality without paying the cost of public good
provision.<span style=3D'mso-spacerun:yes'>&nbsp; </span><o:p></o:p></span>=
</p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>There are two stores =
side by
side, but one entrance to the two stores.<span style=3D'mso-spacerun:yes'>&=
nbsp;
</span>Each store is deciding whether to hire a guard to sit by the main
door.<span style=3D'mso-spacerun:yes'>&nbsp; </span>Two guards are no more
effective than one guard. <o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<span style=3D'font-size:18.0pt;font-family:"Times New Roman";mso-fareast-f=
ont-family:
"Times New Roman";mso-ansi-language:EN-US;mso-fareast-language:EN-US;
mso-bidi-language:AR-SA'><br clear=3Dall style=3D'page-break-before:always'>
</span>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Costs $10 to hire, Be=
nefit of
a guard at the main door is $8 to each store.<span
style=3D'mso-spacerun:yes'>&nbsp; </span>Baseline is no guard, no benefits =
(0).<o:p></o:p></span></p>

<table class=3DMsoTableGrid border=3D1 cellspacing=3D0 cellpadding=3D0
 style=3D'border-collapse:collapse;border:none;mso-border-alt:solid windowt=
ext .5pt;
 mso-yfti-tbllook:480;mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-border-inside=
h:
 .5pt solid windowtext;mso-border-insidev:.5pt solid windowtext'>
 <tr style=3D'mso-yfti-irow:0;mso-yfti-firstrow:yes'>
  <td width=3D197 valign=3Dtop style=3D'width:2.05in;border:solid windowtex=
t 1.0pt;
  mso-border-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></=
span></p>
  </td>
  <td width=3D197 valign=3Dtop style=3D'width:2.05in;border:solid windowtex=
t 1.0pt;
  border-left:none;mso-border-left-alt:solid windowtext .5pt;mso-border-alt:
  solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Hire<o:p></o:p></sp=
an></p>
  </td>
  <td width=3D197 valign=3Dtop style=3D'width:2.05in;border:solid windowtex=
t 1.0pt;
  border-left:none;mso-border-left-alt:solid windowtext .5pt;mso-border-alt:
  solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Don&#8217;t hire<o:=
p></o:p></span></p>
  </td>
 </tr>
 <tr style=3D'mso-yfti-irow:1'>
  <td width=3D197 valign=3Dtop style=3D'width:2.05in;border:solid windowtex=
t 1.0pt;
  border-top:none;mso-border-top-alt:solid windowtext .5pt;mso-border-alt:s=
olid windowtext .5pt;
  padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Hire<o:p></o:p></sp=
an></p>
  </td>
  <td width=3D197 valign=3Dtop style=3D'width:2.05in;border-top:none;border=
-left:
  none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1=
.0pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid window=
text .5pt;
  mso-border-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'>-2<span
  style=3D'mso-spacerun:yes'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span>-2=
<o:p></o:p></span></p>
  </td>
  <td width=3D197 valign=3Dtop style=3D'width:2.05in;border-top:none;border=
-left:
  none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1=
.0pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid window=
text .5pt;
  mso-border-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'>-2<span
  style=3D'mso-spacerun:yes'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span>8<o:p></=
o:p></span></p>
  </td>
 </tr>
 <tr style=3D'mso-yfti-irow:2;mso-yfti-lastrow:yes'>
  <td width=3D197 valign=3Dtop style=3D'width:2.05in;border:solid windowtex=
t 1.0pt;
  border-top:none;mso-border-top-alt:solid windowtext .5pt;mso-border-alt:s=
olid windowtext .5pt;
  padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Don&#8217;t Hire<o:=
p></o:p></span></p>
  </td>
  <td width=3D197 valign=3Dtop style=3D'width:2.05in;border-top:none;border=
-left:
  none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1=
.0pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid window=
text .5pt;
  mso-border-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'>8<span
  style=3D'mso-spacerun:yes'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </s=
pan>-2<o:p></o:p></span></p>
  </td>
  <td width=3D197 valign=3Dtop style=3D'width:2.05in;border-top:none;border=
-left:
  none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1=
.0pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid window=
text .5pt;
  mso-border-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'><span
  style=3D'mso-spacerun:yes'>&nbsp;</span>0<span
  style=3D'mso-spacerun:yes'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span><s=
pan
  class=3DSpellE>0</span><o:p></o:p></span></p>
  </td>
 </tr>
</table>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Say we consider coope=
rating
and splitting the cost.<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Costs $10 to hire, Be=
nefit is
$8 to each store.<o:p></o:p></span></p>

<table class=3DMsoTableGrid border=3D1 cellspacing=3D0 cellpadding=3D0
 style=3D'border-collapse:collapse;border:none;mso-border-alt:solid windowt=
ext .5pt;
 mso-yfti-tbllook:480;mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-border-inside=
h:
 .5pt solid windowtext;mso-border-insidev:.5pt solid windowtext'>
 <tr style=3D'mso-yfti-irow:0;mso-yfti-firstrow:yes'>
  <td width=3D197 valign=3Dtop style=3D'width:2.05in;border:solid windowtex=
t 1.0pt;
  mso-border-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></=
span></p>
  </td>
  <td width=3D197 valign=3Dtop style=3D'width:2.05in;border:solid windowtex=
t 1.0pt;
  border-left:none;mso-border-left-alt:solid windowtext .5pt;mso-border-alt:
  solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Hire<o:p></o:p></sp=
an></p>
  </td>
  <td width=3D197 valign=3Dtop style=3D'width:2.05in;border:solid windowtex=
t 1.0pt;
  border-left:none;mso-border-left-alt:solid windowtext .5pt;mso-border-alt:
  solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Don&#8217;t hire<o:=
p></o:p></span></p>
  </td>
 </tr>
 <tr style=3D'mso-yfti-irow:1'>
  <td width=3D197 valign=3Dtop style=3D'width:2.05in;border:solid windowtex=
t 1.0pt;
  border-top:none;mso-border-top-alt:solid windowtext .5pt;mso-border-alt:s=
olid windowtext .5pt;
  padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Hire<o:p></o:p></sp=
an></p>
  </td>
  <td width=3D197 valign=3Dtop style=3D'width:2.05in;border-top:none;border=
-left:
  none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1=
.0pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid window=
text .5pt;
  mso-border-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'>3<span
  style=3D'mso-spacerun:yes'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span><span
  class=3DSpellE>3</span><o:p></o:p></span></p>
  </td>
  <td width=3D197 valign=3Dtop style=3D'width:2.05in;border-top:none;border=
-left:
  none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1=
.0pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid window=
text .5pt;
  mso-border-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'>-2<span
  style=3D'mso-spacerun:yes'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span>8<o:p></=
o:p></span></p>
  </td>
 </tr>
 <tr style=3D'mso-yfti-irow:2;mso-yfti-lastrow:yes'>
  <td width=3D197 valign=3Dtop style=3D'width:2.05in;border:solid windowtex=
t 1.0pt;
  border-top:none;mso-border-top-alt:solid windowtext .5pt;mso-border-alt:s=
olid windowtext .5pt;
  padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Don&#8217;t Hire<o:=
p></o:p></span></p>
  </td>
  <td width=3D197 valign=3Dtop style=3D'width:2.05in;border-top:none;border=
-left:
  none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1=
.0pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid window=
text .5pt;
  mso-border-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'>8<span
  style=3D'mso-spacerun:yes'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </s=
pan>-2<o:p></o:p></span></p>
  </td>
  <td width=3D197 valign=3Dtop style=3D'width:2.05in;border-top:none;border=
-left:
  none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1=
.0pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid window=
text .5pt;
  mso-border-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'><span
  style=3D'mso-spacerun:yes'>&nbsp;</span>0<span
  style=3D'mso-spacerun:yes'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span><s=
pan
  class=3DSpellE>0</span><o:p></o:p></span></p>
  </td>
 </tr>
</table>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Still don&#8217;t hir=
e.<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Show on graph.<span
style=3D'mso-spacerun:yes'>&nbsp; </span>The societal demand curve is arriv=
ed at
by vertical summation by all who will benefit from the public good.<o:p></o=
:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<span style=3D'font-size:18.0pt;font-family:"Times New Roman";mso-fareast-f=
ont-family:
"Times New Roman";mso-ansi-language:EN-US;mso-fareast-language:EN-US;
mso-bidi-language:AR-SA'><br clear=3Dall style=3D'page-break-before:always'>
</span>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Ways to deal with the=
 free
rider problem.<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<p class=3DMsoNormal style=3D'margin-left:42.0pt;text-indent:-24.0pt;mso-li=
st:l5 level1 lfo1;
tab-stops:list 42.0pt'><![if !supportLists]><span style=3D'font-size:18.0pt=
'><span
style=3D'mso-list:Ignore'>1)<span style=3D'font:7.0pt "Times New Roman"'>&n=
bsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><span style=3D'font-size:18.0pt'>Social pres=
sure.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:42.0pt;text-indent:-24.0pt;mso-li=
st:l5 level1 lfo1;
tab-stops:list 42.0pt'><![if !supportLists]><span style=3D'font-size:18.0pt=
'><span
style=3D'mso-list:Ignore'>2)<span style=3D'font:7.0pt "Times New Roman"'>&n=
bsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><span style=3D'font-size:18.0pt'>Mergers<o:p=
></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:42.0pt;text-indent:-24.0pt;mso-li=
st:l5 level1 lfo1;
tab-stops:list 42.0pt'><![if !supportLists]><span style=3D'font-size:18.0pt=
'><span
style=3D'mso-list:Ignore'>3)<span style=3D'font:7.0pt "Times New Roman"'>&n=
bsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><span style=3D'font-size:18.0pt'>Privatizati=
on<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:42.0pt;text-indent:-24.0pt;mso-li=
st:l5 level1 lfo1;
tab-stops:list 42.0pt'><![if !supportLists]><span style=3D'font-size:18.0pt=
'><span
style=3D'mso-list:Ignore'>4)<span style=3D'font:7.0pt "Times New Roman"'>&n=
bsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><span style=3D'font-size:18.0pt'>Compulsory
provision<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<p class=3DMsoNormal><span class=3DGramE><span style=3D'font-size:18.0pt'>V=
oting and
public goods.</span></span><span style=3D'font-size:18.0pt'><o:p></o:p></sp=
an></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Finding everyone&#821=
7;s
valuation is difficult if not impossible.<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Even if you knew, pra=
ctical
issues arise about charging different people different rates.<o:p></o:p></s=
pan></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Usually, we end up ch=
arging a
uniform rate.<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<p class=3DMsoNormal><span class=3DGramE><span style=3D'font-size:18.0pt'>M=
edian
voter theorem.</span></span><span style=3D'font-size:18.0pt'><span
style=3D'mso-spacerun:yes'>&nbsp; </span>A project will pass if the median
voter&#8217;s valuation is greater than the cost to that voter.<o:p></o:p><=
/span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Project is a traffic
light.<span style=3D'mso-spacerun:yes'>&nbsp; </span>Total cost of light
installation is $300.<span style=3D'mso-spacerun:yes'>&nbsp; </span>There a=
re 3
voters here who get benefits and pay the costs.<span
style=3D'mso-spacerun:yes'>&nbsp; </span>Assume they split the costs evenly=
, so
each one pays $100 per light installed.<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<span style=3D'font-size:18.0pt;font-family:"Times New Roman";mso-fareast-f=
ont-family:
"Times New Roman";mso-ansi-language:EN-US;mso-fareast-language:EN-US;
mso-bidi-language:AR-SA'><br clear=3Dall style=3D'page-break-before:always'>
</span>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Three corners are bei=
ng voted
on, and the following represents the voters WTP.<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<table class=3DMsoTableGrid border=3D1 cellspacing=3D0 cellpadding=3D0
 style=3D'border-collapse:collapse;border:none;mso-border-alt:solid windowt=
ext .5pt;
 mso-yfti-tbllook:480;mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-border-inside=
h:
 .5pt solid windowtext;mso-border-insidev:.5pt solid windowtext'>
 <tr style=3D'mso-yfti-irow:0;mso-yfti-firstrow:yes'>
  <td width=3D148 valign=3Dtop style=3D'width:110.7pt;border:solid windowte=
xt 1.0pt;
  mso-border-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></=
span></p>
  </td>
  <td width=3D148 valign=3Dtop style=3D'width:110.7pt;border:solid windowte=
xt 1.0pt;
  border-left:none;mso-border-left-alt:solid windowtext .5pt;mso-border-alt:
  solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Fred<o:p></o:p></sp=
an></p>
  </td>
  <td width=3D148 valign=3Dtop style=3D'width:110.7pt;border:solid windowte=
xt 1.0pt;
  border-left:none;mso-border-left-alt:solid windowtext .5pt;mso-border-alt:
  solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Barney<o:p></o:p></=
span></p>
  </td>
  <td width=3D148 valign=3Dtop style=3D'width:110.7pt;border:solid windowte=
xt 1.0pt;
  border-left:none;mso-border-left-alt:solid windowtext .5pt;mso-border-alt:
  solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Wilma<o:p></o:p></s=
pan></p>
  </td>
 </tr>
 <tr style=3D'mso-yfti-irow:1'>
  <td width=3D148 valign=3Dtop style=3D'width:110.7pt;border:solid windowte=
xt 1.0pt;
  border-top:none;mso-border-top-alt:solid windowtext .5pt;mso-border-alt:s=
olid windowtext .5pt;
  padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Corner A<o:p></o:p>=
</span></p>
  </td>
  <td width=3D148 valign=3Dtop style=3D'width:110.7pt;border-top:none;borde=
r-left:
  none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1=
.0pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid window=
text .5pt;
  mso-border-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'>50<o:p></o:p></span=
></p>
  </td>
  <td width=3D148 valign=3Dtop style=3D'width:110.7pt;border-top:none;borde=
r-left:
  none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1=
.0pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid window=
text .5pt;
  mso-border-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'>100<o:p></o:p></spa=
n></p>
  </td>
  <td width=3D148 valign=3Dtop style=3D'width:110.7pt;border-top:none;borde=
r-left:
  none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1=
.0pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid window=
text .5pt;
  mso-border-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'>150<o:p></o:p></spa=
n></p>
  </td>
 </tr>
 <tr style=3D'mso-yfti-irow:2'>
  <td width=3D148 valign=3Dtop style=3D'width:110.7pt;border:solid windowte=
xt 1.0pt;
  border-top:none;mso-border-top-alt:solid windowtext .5pt;mso-border-alt:s=
olid windowtext .5pt;
  padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Corner B<o:p></o:p>=
</span></p>
  </td>
  <td width=3D148 valign=3Dtop style=3D'width:110.7pt;border-top:none;borde=
r-left:
  none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1=
.0pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid window=
text .5pt;
  mso-border-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'>50<o:p></o:p></span=
></p>
  </td>
  <td width=3D148 valign=3Dtop style=3D'width:110.7pt;border-top:none;borde=
r-left:
  none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1=
.0pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid window=
text .5pt;
  mso-border-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'>75<o:p></o:p></span=
></p>
  </td>
  <td width=3D148 valign=3Dtop style=3D'width:110.7pt;border-top:none;borde=
r-left:
  none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1=
.0pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid window=
text .5pt;
  mso-border-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'>250<o:p></o:p></spa=
n></p>
  </td>
 </tr>
 <tr style=3D'mso-yfti-irow:3;mso-yfti-lastrow:yes'>
  <td width=3D148 valign=3Dtop style=3D'width:110.7pt;border:solid windowte=
xt 1.0pt;
  border-top:none;mso-border-top-alt:solid windowtext .5pt;mso-border-alt:s=
olid windowtext .5pt;
  padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Corner C<o:p></o:p>=
</span></p>
  </td>
  <td width=3D148 valign=3Dtop style=3D'width:110.7pt;border-top:none;borde=
r-left:
  none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1=
.0pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid window=
text .5pt;
  mso-border-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'>50<o:p></o:p></span=
></p>
  </td>
  <td width=3D148 valign=3Dtop style=3D'width:110.7pt;border-top:none;borde=
r-left:
  none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1=
.0pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid window=
text .5pt;
  mso-border-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'>100<o:p></o:p></spa=
n></p>
  </td>
  <td width=3D148 valign=3Dtop style=3D'width:110.7pt;border-top:none;borde=
r-left:
  none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1=
.0pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid window=
text .5pt;
  mso-border-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'>
  <p class=3DMsoNormal><span style=3D'font-size:18.0pt'>110<o:p></o:p></spa=
n></p>
  </td>
 </tr>
</table>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Corner A has a total =
WTP of
300<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Corner B has a total =
WTP of
375<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Corner C has a total =
WTP of
260<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Which ones will pass =
if we
vote and people vote yes if their WTP-cost is greater than or equal to zero=
?<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Yes &#8211; no voting=
 ignores
intensity of preferences.<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>If the valuation of t=
he
median voter is greater than the cost to that voter, it will pass a vote wi=
th a
majority.<br clear=3Dall style=3D'page-break-before:always'>
How do we figure out WTP for public goods?<o:p></o:p></span></p>

<p class=3DMsoNormal><span class=3DGramE><span style=3D'font-size:18.0pt'>S=
ome
Methods.</span></span><span style=3D'font-size:18.0pt'><o:p></o:p></span></=
p>

<p class=3DMsoNormal style=3D'margin-left:.5in;text-indent:-.25in;mso-list:=
l4 level1 lfo2;
tab-stops:list .5in'><![if !supportLists]><span style=3D'font-size:18.0pt'>=
<span
style=3D'mso-list:Ignore'>1)<span style=3D'font:7.0pt "Times New Roman"'>&n=
bsp; </span></span></span><![endif]><span
style=3D'font-size:18.0pt'>Hedonic Methods.<span style=3D'mso-spacerun:yes'=
>&nbsp;
</span><o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Information on public=
 good
demand is embedded in price and consumption levels for private goods.<span
style=3D'mso-spacerun:yes'>&nbsp; </span><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Consider the case of
environmental quality.<span style=3D'mso-spacerun:yes'>&nbsp; </span>It is =
<span
class=3DGramE>a</span> implicit characteristics of a good you can buy in the
private market.<span style=3D'mso-spacerun:yes'>&nbsp; </span><o:p></o:p></=
span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>We can disaggregate t=
he
observed selling price into its component parts.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>We need to have some =
measure
of the public good in question along with observed selling prices and obser=
ved
characteristics of the commodity sold.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Price is a function of
characteristics.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>House purchaser maxim=
izes
utility subject to a budget constraint by selecting a house with a given se=
t of
characteristics and price.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Examples:<span
style=3D'mso-spacerun:yes'>&nbsp; </span><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span class=3DGramE><span
style=3D'font-size:18.0pt'>Houses next to parks.</span></span><span
style=3D'font-size:18.0pt'><span style=3D'mso-spacerun:yes'>&nbsp; </span><=
o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span class=3DGramE><span
style=3D'font-size:18.0pt'>Houses next to sewage treatment plants.</span></=
span><span
style=3D'font-size:18.0pt'><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span class=3DGramE><span
style=3D'font-size:18.0pt'>The debate over SU putting up fences and lights =
in the
<span class=3DSpellE>Hookway</span> tract.</span></span><span style=3D'font=
-size:
18.0pt'><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Case One:<span
style=3D'mso-spacerun:yes'>&nbsp; </span>Lakefront footage requirement on
northern lakes in <st1:place w:st=3D"on"><st1:State w:st=3D"on">Wisconsin</=
st1:State></st1:place>.<span
style=3D'mso-spacerun:yes'>&nbsp; </span><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'>The
county extension agent came to us with a question.<span
style=3D'mso-spacerun:yes'>&nbsp; </span>Counties in northern WI were consi=
dering
raising the minimum frontage requirement from 100 feet to 200 feet.<span
style=3D'mso-spacerun:yes'>&nbsp; </span>There was debate about whether thi=
s was
a good thing or a bad thing.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'>Externalities
from zoning:<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:60.0pt;text-indent:-24.0pt;mso-li=
st:l3 level1 lfo3;
tab-stops:list 60.0pt'><![if !supportLists]><span style=3D'font-size:18.0pt=
'><span
style=3D'mso-list:Ignore'>1)<span style=3D'font:7.0pt "Times New Roman"'>&n=
bsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><span style=3D'font-size:18.0pt'>Positive
externality.<span style=3D'mso-spacerun:yes'>&nbsp; </span>You look across =
the
lake and see fewer houses.<span style=3D'mso-spacerun:yes'>&nbsp; </span>If=
 part
of you enjoyment of you lakefront house is some kind of wilderness view, th=
is
helps you. &#8220;Amenity effect&#8221;<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:60.0pt;text-indent:-24.0pt;mso-li=
st:l3 level1 lfo3;
tab-stops:list 60.0pt'><![if !supportLists]><span style=3D'font-size:18.0pt=
'><span
style=3D'mso-list:Ignore'>2)<span style=3D'font:7.0pt "Times New Roman"'>&n=
bsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><span style=3D'font-size:18.0pt'>Negative
externality.<span style=3D'mso-spacerun:yes'>&nbsp; </span>You can&#8217;t
develop your property in the way you could before the law changed.<span
style=3D'mso-spacerun:yes'>&nbsp; </span>The value of your property in
development has been reduced. &#8220;Development effect&#8221;<o:p></o:p></=
span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>What is the net impac=
t?<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<span style=3D'font-size:18.0pt;font-family:"Times New Roman";mso-fareast-f=
ont-family:
"Times New Roman";mso-ansi-language:EN-US;mso-fareast-language:EN-US;
mso-bidi-language:AR-SA'><br clear=3Dall style=3D'page-break-before:always'>
</span>

<p class=3DMsoNormal><span class=3DGramE><span style=3D'font-size:18.0pt'>8=
92
transactions for undeveloped properties between January 1986 and December 1=
995.</span></span><span
style=3D'font-size:18.0pt'><span style=3D'mso-spacerun:yes'>&nbsp; </span><=
o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<p class=3DMsoNormal style=3D'margin-left:1.0in;text-indent:-.25in;mso-list=
:l0 level1 lfo6;
tab-stops:list 1.0in'><![if !supportLists]><span style=3D'font-size:18.0pt;
font-family:Symbol;mso-fareast-font-family:Symbol;mso-bidi-font-family:Symb=
ol'><span
style=3D'mso-list:Ignore'>&middot;<span style=3D'font:7.0pt "Times New Roma=
n"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><span style=3D'font-size:18.0pt'>The amenity
effect is significant and positive. <o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:1.0in;text-indent:-.25in;mso-list=
:l0 level1 lfo6;
tab-stops:list 1.0in'><![if !supportLists]><span style=3D'font-size:18.0pt;
font-family:Symbol;mso-fareast-font-family:Symbol;mso-bidi-font-family:Symb=
ol'><span
style=3D'mso-list:Ignore'>&middot;<span style=3D'font:7.0pt "Times New Roma=
n"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><span style=3D'font-size:18.0pt'>The develop=
ment
effect is not significant (but is negative).<span
style=3D'mso-spacerun:yes'>&nbsp; </span><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:1.0in;text-indent:-.25in;mso-list=
:l0 level1 lfo6;
tab-stops:list 1.0in'><![if !supportLists]><span style=3D'font-size:18.0pt;
font-family:Symbol;mso-fareast-font-family:Symbol;mso-bidi-font-family:Symb=
ol'><span
style=3D'mso-list:Ignore'>&middot;<span style=3D'font:7.0pt "Times New Roma=
n"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><span style=3D'font-size:18.0pt'>The 200 foo=
t rule
increases property values by $15.82 per foot (12.3%).<span
style=3D'mso-spacerun:yes'>&nbsp; </span><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:1.0in;text-indent:-.25in;mso-list=
:l0 level1 lfo6;
tab-stops:list 1.0in'><![if !supportLists]><span style=3D'font-size:18.0pt;
font-family:Symbol;mso-fareast-font-family:Symbol;mso-bidi-font-family:Symb=
ol'><span
style=3D'mso-list:Ignore'>&middot;<span style=3D'font:7.0pt "Times New Roma=
n"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><span style=3D'font-size:18.0pt'>Also, an in=
crease
in the percent of lakefront that is held as public lands significantly
increases the value of a property. <o:p></o:p></span></p>

<span style=3D'font-size:18.0pt;font-family:"Times New Roman";mso-fareast-f=
ont-family:
"Times New Roman";mso-ansi-language:EN-US;mso-fareast-language:EN-US;
mso-bidi-language:AR-SA'><br clear=3Dall style=3D'page-break-before:always'>
</span>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Case Two:<span
style=3D'mso-spacerun:yes'>&nbsp; </span>Permits to Graze on Public Lands i=
n <st1:place
w:st=3D"on"><st1:State w:st=3D"on">New Mexico</st1:State></st1:place>.<o:p>=
</o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'>Ranchers
are allowed to graze on BLM, Forest Service, and <st1:place w:st=3D"on"><st=
1:PlaceName
 w:st=3D"on">New Mexico</st1:PlaceName> <st1:PlaceType w:st=3D"on">State</s=
t1:PlaceType></st1:place>
land.<span style=3D'mso-spacerun:yes'>&nbsp; </span><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'>Permits
are not bought or sold.<span style=3D'mso-spacerun:yes'>&nbsp; </span>They =
have
no explicit price.<span style=3D'mso-spacerun:yes'>&nbsp; </span>They are
transferred to the purchaser of a ranch when the ranch is sold.<o:p></o:p><=
/span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'>A
policy goal is to charge fair market value for the use of public lands.<span
style=3D'mso-spacerun:yes'>&nbsp; </span>There is a grazing fee associated =
with
the use of a permit.<span style=3D'mso-spacerun:yes'>&nbsp; </span>Fair mar=
ket
value in this case would be to set the fee so that there is no value to a
permit (positive or negative).<span style=3D'mso-spacerun:yes'>&nbsp; </spa=
n><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'>Permits
are in terms of animal unit months.<span style=3D'mso-spacerun:yes'>&nbsp;
</span><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'>452
ranch sales between January 1979 and December 1988.<span
style=3D'mso-spacerun:yes'>&nbsp; </span><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'>Regress
price on characteristics (including permit).<span
style=3D'mso-spacerun:yes'>&nbsp; </span><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'>Implicit
value of a permit is significantly different (larger) than zero in five out=
 of
10 years for BLM permits, 8 out of 10 years for forest service permits, and=
 7
out of 10 years for state permits.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'>Also,
by investigating how permit value changes in response to grazing fees, we f=
ind
that if fees increase, permit value decreases.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in;text-indent:-.25in;mso-list:=
l4 level1 lfo2;
tab-stops:list .5in'><![if !supportLists]><span style=3D'font-size:18.0pt'>=
<span
style=3D'mso-list:Ignore'>2)<span style=3D'font:7.0pt "Times New Roman"'>&n=
bsp; </span></span></span><![endif]><span
style=3D'font-size:18.0pt'>Travel Cost methods.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.25in'><span style=3D'font-size:1=
8.0pt'>If
there is a site specific public good, you can look at the implicit cost of
travel to the site as an implicit price of access to the site.<o:p></o:p></=
span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.25in'><span style=3D'font-size:1=
8.0pt'>The
individual&#8217;s utility depends on the total time spent at the site, the
quality of the site, the individual&#8217;s opportunity cost of time, and o=
ther
&#8220;stuff&#8221;.<span style=3D'mso-spacerun:yes'>&nbsp; </span>The indi=
vidual
maximizes utility subject to monetary and time constraints.<o:p></o:p></spa=
n></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Case One:<span
style=3D'mso-spacerun:yes'>&nbsp; </span><st1:place w:st=3D"on">Lake Michig=
an</st1:place>
Anglers.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'>97
anglers followed from May to September 1996 and 1997.<span
style=3D'mso-spacerun:yes'>&nbsp; </span>We called every two weeks and reco=
rded
trip information.<span style=3D'mso-spacerun:yes'>&nbsp; </span>At the end =
of the
study, we collected background demographic information including their inco=
me
levels.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span class=3DGramE><span
style=3D'font-size:18.0pt'>Mostly Milwaukee-Racine area anglers.</span></sp=
an><span
style=3D'font-size:18.0pt'><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'>Estimated
seasonal value of fishing:<span style=3D'mso-spacerun:yes'>&nbsp; </span>$5=
00 to
$700 dollars.<span style=3D'mso-spacerun:yes'>&nbsp; </span><o:p></o:p></sp=
an></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'>Current
catch rates are on the order of &frac12; to 2 fish per hour (depending on t=
he
day / season / year). <o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'>What
is the expected benefit of increasing this rate by 1 fish per hour?<o:p></o=
:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'>Findings
suggest somewhere in the $1000-$2000 range.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'>Most
of the fish these people are fishing for are raised in hatcheries.<span
style=3D'mso-spacerun:yes'>&nbsp; </span><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'>What
is the amount that should be spent on providing the public good of swimming
&#8220;<span class=3DSpellE>easter</span> eggs&#8221; so that a higher rate=
 per
hour catch is possible?<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<span style=3D'font-size:18.0pt;font-family:"Times New Roman";mso-fareast-f=
ont-family:
"Times New Roman";mso-ansi-language:EN-US;mso-fareast-language:EN-US;
mso-bidi-language:AR-SA'><br clear=3Dall style=3D'page-break-before:always'>
</span>

<p class=3DMsoNormal style=3D'margin-left:.5in;text-indent:-.25in;mso-list:=
l4 level1 lfo2;
tab-stops:list .5in'><![if !supportLists]><span style=3D'font-size:18.0pt'>=
<span
style=3D'mso-list:Ignore'>3)<span style=3D'font:7.0pt "Times New Roman"'>&n=
bsp; </span></span></span><![endif]><span
style=3D'font-size:18.0pt'>Private expenditures on a substitute in the abse=
nce of
a public good.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.25in'><span style=3D'font-size:1=
8.0pt'><span
style=3D'mso-spacerun:yes'>&nbsp; </span><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'>Not
as common in the literature, but interesting results can be obtained.<o:p><=
/o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'>The
question here is how much do people pay privately in the absence of public =
good
expenditure?<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'>We
each hire private security firms in the absence of public security.<o:p></o=
:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'>We
buy bottled water in the absence of a clean municipal water supply &#8211; =
or
&#8211; how much do we spend per year boiling municipal water since it is n=
ot
safe to drink <span class=3DSpellE>unboiled</span>.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'>We
buy kerosene to fuel our lamps since there is no electricity.<o:p></o:p></s=
pan></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'>Can
you provide a public good that substitutes for what people are already payi=
ng
for at a lower price than they are currently paying?<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<span style=3D'font-size:18.0pt;font-family:"Times New Roman";mso-fareast-f=
ont-family:
"Times New Roman";mso-ansi-language:EN-US;mso-fareast-language:EN-US;
mso-bidi-language:AR-SA'><br clear=3Dall style=3D'mso-special-character:lin=
e-break;
page-break-before:always'>
</span>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<p class=3DMsoNormal style=3D'margin-left:.5in;text-indent:-.25in;mso-list:=
l4 level1 lfo2;
tab-stops:list .5in'><![if !supportLists]><span style=3D'font-size:18.0pt'>=
<span
style=3D'mso-list:Ignore'>4)<span style=3D'font:7.0pt "Times New Roman"'>&n=
bsp; </span></span></span><![endif]><span
style=3D'font-size:18.0pt'>Contingent Valuation.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span class=3DGramE><span
style=3D'font-size:18.0pt'>Used to estimate values for environmental amenit=
ies
and other non-market goods and services.</span></span><span style=3D'font-s=
ize:
18.0pt'><span style=3D'mso-spacerun:yes'>&nbsp; </span><o:p></o:p></span></=
p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'>Surveys
are designed to elicit monetary values for non-market goods contingent upon
creation of a market or other means of payment.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'>The
transactions are hypothetical.<span style=3D'mso-spacerun:yes'>&nbsp; </spa=
n><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'>What
are you willing to pay for a specified change (or to prevent a specified ch=
ange
from happening)?<span style=3D'mso-spacerun:yes'>&nbsp; </span>The response=
 is a
direct measure of the individual&#8217;s valuation of the non-market good or
service.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<span style=3D'font-size:18.0pt;font-family:"Times New Roman";mso-fareast-f=
ont-family:
"Times New Roman";mso-ansi-language:EN-US;mso-fareast-language:EN-US;
mso-bidi-language:AR-SA'><br clear=3Dall style=3D'page-break-before:always'>
</span>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Case One:<span
style=3D'mso-spacerun:yes'>&nbsp; </span><st1:place w:st=3D"on"><st1:PlaceT=
ype
 w:st=3D"on"><span class=3DSpellE>Nonpoint</span></st1:PlaceType> <st1:Plac=
eName
 w:st=3D"on">Source</st1:PlaceName></st1:place> Pollution and Present
Values.<span style=3D'mso-spacerun:yes'>&nbsp; </span><st1:place w:st=3D"on=
"><st1:PlaceType
 w:st=3D"on"><span class=3DGramE>Lake</span></st1:PlaceType><span class=3DG=
ramE> <st1:PlaceName
 w:st=3D"on">Mendota</st1:PlaceName></span></st1:place><span class=3DGramE>=
.</span><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Wisconsin DNR is worr=
ied
about phosphorus loading in <st1:place w:st=3D"on"><st1:PlaceType w:st=3D"o=
n">Lake</st1:PlaceType>
 <st1:PlaceName w:st=3D"on">Mendota</st1:PlaceName></st1:place>.<span
style=3D'mso-spacerun:yes'>&nbsp; </span>The biomass in the lake responds to
phosphorus through sudden and massive algal blooms.<span
style=3D'mso-spacerun:yes'>&nbsp; </span>These stink, are ugly, and take a =
lot of
work to clean up.<span style=3D'mso-spacerun:yes'>&nbsp; </span>Also, there=
 is an
environmental impact through decreased dissolved oxygen content of the lake,
harming fish species and plant species in the lake.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span class=3DGramE><span
style=3D'font-size:18.0pt'>Runoff from dairy farms.</span></span><span
style=3D'font-size:18.0pt'><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span class=3DGramE><span
style=3D'font-size:18.0pt'>Runoff from crop fields.</span></span><span
style=3D'font-size:18.0pt'><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span class=3DGramE><span
style=3D'font-size:18.0pt'>Runoff from yards and golf courses.</span></span=
><span
style=3D'font-size:18.0pt'><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span class=3DGramE><span
style=3D'font-size:18.0pt'>Increased pavement increasing runoff.</span></sp=
an><span
style=3D'font-size:18.0pt'><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Proposal:<span
style=3D'mso-spacerun:yes'>&nbsp; </span>a program to reduce the number of =
blooms
in the summer from one out of every two days to one out of every five
days.<span style=3D'mso-spacerun:yes'>&nbsp; </span>The proposal outlined
specific measures that would reduce phosphorus runoff.<span
style=3D'mso-spacerun:yes'>&nbsp; </span><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Spectrum of choices: =
Would
you vote yes or not if it cost $0, yes or no if $5, yes or no if $10<span
class=3DGramE>,&#8230;</span>over $300 each year for each of the next three
years.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Mean willingness to p=
ay is
$353 per year.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<span style=3D'font-size:18.0pt;font-family:"Times New Roman";mso-fareast-f=
ont-family:
"Times New Roman";mso-ansi-language:EN-US;mso-fareast-language:EN-US;
mso-bidi-language:AR-SA'><br clear=3Dall style=3D'page-break-before:always'>
</span>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Case Two:<span
style=3D'mso-spacerun:yes'>&nbsp; </span>Willingness to pay for wind power.=
<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>Madison Gas and Elect=
ric was
considering implementing a wind power program.<span
style=3D'mso-spacerun:yes'>&nbsp; </span>They were going to build some
windmills.<span style=3D'mso-spacerun:yes'>&nbsp; </span>If you signed up, =
you
would voluntarily pay more to help meet the costs of the windmill, and decr=
ease
the use of coal to generate electricity.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>We took this opportun=
ity to
compare actual willingness to pay with hypothetical willingness to pay.<span
style=3D'mso-spacerun:yes'>&nbsp; </span><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>We told one sub-sampl=
e they
could sign up for $24 per year, another at $48 per year<span class=3DGramE>=
,&#8230;</span>up
to $288 per year.<span style=3D'mso-spacerun:yes'>&nbsp; </span>They said y=
es or
no.<span style=3D'mso-spacerun:yes'>&nbsp; </span>The hypothetical group ha=
d the
same intervals, but it was phrased &#8220;if we were to offer this, and it
would cost you __, would you agree to pay, yes or no&#8221;<o:p></o:p></spa=
n></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>How many actually sig=
ned
up?<span style=3D'mso-spacerun:yes'>&nbsp; </span>24%.<span
style=3D'mso-spacerun:yes'>&nbsp; </span><o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>How many said they wo=
uld
hypothetically?<span style=3D'mso-spacerun:yes'>&nbsp; </span>43%<o:p></o:p=
></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>How much did people s=
ign up
to purchase on average?<span style=3D'mso-spacerun:yes'>&nbsp; </span><span
class=3DGramE>$59.</span><o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>How much did they agr=
ee in
the hypothetical case to purchase on average?<span
style=3D'mso-spacerun:yes'>&nbsp; </span><span class=3DGramE>$101.</span><o=
:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:18=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'>We asked a follow up =
question
about how certain they were about their answer in the hypothetical case.<sp=
an
style=3D'mso-spacerun:yes'>&nbsp; </span>For those who were more certain, t=
he
actual and the hypothetical converged.<span style=3D'mso-spacerun:yes'>&nbs=
p;
</span><o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:18.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

</div>

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